Motivated and engaged employees are your greatest assets. They believe in your product and they have a full understanding of the company culture and vision. Did you know that they can contribute to your marketing strategy by sharing brand-related and informative content on social media? A research conducted by Hinge Research Institute and Social Media […]

To create sales opportunities, you may prefer to proactively engage your B2B prospects on social media rather than cold calling them. Cold calling techniques seem to have reached some limits: finding the decision-makers’ phone numbers is challenging, your prospects may ignore calls from unknown numbers or they might not be available to answer your calls. […]

Veel bedrijven streven ernaar om transparanter en authentieker te zijn over hun producten, diensten en kosten. McDonald’s heeft bijvoorbeeld een online FAQ over hoe de voedselproducten van het bedrijf worden gemaakt, terwijl het initiatief van Southwest Transfarency tot doel heeft om klanten een duidelijker beeld te geven van de totale prijs die ze zullen betalen, […]

Are you struggling to establish brand awareness using social media marketing? In this blog post, we go over five best practices to optimize your brand’s online presence. Building brand awareness on social media can be challenging, especially in highly competitive industries. How can you stand out from the competition and successfully engage your audience? Here […]